I’m sure many of us have bitched, ranted and cursed about the pure fatphobia that is the lack of plus size lines in the stores of people that have them. This kind of move says “while I’d really like your dollar, I’d hate to see you in here with all the socially acceptable people” and it’s simply not okay, especially in an economy like this.  While boycotting these labels might be cathartic, they already see us as so insignificant as to not waste rent on — and more to the point, some people cannot afford to shop at indie designers or women’s-size-only stores like Lane Bryant and are forced to look for more budget-friendly solutions.

Moreover, it affects the company’s bottom line as well! It’s not a smart decision to make trying things on impossible. It leads to people simply going elsewhere, or returning things again and again and eventually giving up after their terrible experience turns them off. (Especially since Old Navy’s return policies are convoluted and awful.)

Well, ohwhatatragiccost (who happens to be my lovely wife) started a petition, starting with Old Navy, since it’s the most widely known and one of the cheapest. If this one does well, we plan to move on to other retailers. 

Please sign and spread it around! I’ve seen what you can do, Tumblr, let your voices be heard!